I was wondering how Corporate culture affects experimentation and innovation in an Architectural Design studio…
These days, there are but few high profile architects who are known worldwide for their designs. Nowadays, Architects rarely work solo on major projects. More often than not, there is a group of Architects working for a consortium or a corporation that bags major projects. There are large corporations built around the business of architecture. So, an iconic & monumental project is seldom credited to the creativity of one architect. Rather, it is the credit of the corporation. The honour is distributed to the entire team. Its not like old times anymore when a building would represent the character of an architect…
Architecture is a design process which involves planning, designing, creating, erecting, constructing and executing construction of various types of buildings that are functionally efficient, economically viable and aesthetically pleasing.
The two most important factors in the design of a building are Form and Function. Functionality is the most important aspect of building design. The other aspect is building form or aesthetics.
Aesthetics is the branch of philosophy that deals with the nature and expression of beauty.
Aesthetics is one of the major principle of Architecture that students and professionals alike have to worship. It concerns beauty or appreciation of beauty. In other words, it is a philosophy behind a pleasing appearance.
A set of principles followed by the Architectural designers or any designers for that matter for the evolution of the end product that is aesthetically pleasing to the eye, is called aesthetics. It is directly influenced by the artistic taste of an individual.