Effects of Corporate Culture on Architectural Experimentation

I was wondering how Corporate culture affects experimentation and innovation in an Architectural Design studio…

These days, there are but few high profile architects who are known worldwide for their designs. Nowadays, Architects rarely work solo on major projects. More often than not, there is a group of Architects working for a consortium or a corporation that bags major projects. There are large corporations built around the business of architecture. So, an iconic & monumental project is seldom credited to the creativity of one architect. Rather, it is the credit of the corporation. The honour is distributed to the entire team. Its not like old times anymore when a building would represent the character of an architect…

Great Architect Frank Lloyd Wright
Great Architect Frank Lloyd Wright

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